SOFÍA LÓPEZ SOTOMAYOR Design & Digital Strategy
Montreal, Canada • Available for Select Projects

I turn ideas into visual experiences that connect brands with people.

Graphic Designer & Digital Marketing Specialist based in Montreal, Canada. Over 10 years crafting identities, social media strategies, and digital content for businesses across Latin America — now bringing that expertise to the Canadian market.

See My Work Contact Me
10+
Years Exp.
3
Countries
100%
Dedication
Sofía López Sotomayor — Graphic & Web Designer
Sofía López Sotomayor
Senior Digital & Brand Designer
Montreal, QC
Creative Direction
Web, Social & Branding
🇨🇦 🇫🇷 🇨🇴 EN • FR • ES
01 — About Me

The person behind the pixels

Core Coordinates
Pierrefonds, Montreal, QC
SENA (2026) • ILAC Montreal
sofialopezsotomayor@gmail.com

Sofía López Sotomayor is a Graphic Designer and Digital Media Specialist with over 10 years of experience making brands look and feel exactly the way they should.

Her story starts in Colombia, grew louder in Argentina, and is now writing its next chapter in Montreal, Canada. Along the way she has worked with companies in music, automotive, healthcare, and hospitality — each one reinforcing that great design isn't just about looking good. It's about making people stop, feel something, and remember a brand.

Sofía works with Adobe Creative Suite, Canva, Premiere Pro, and modern web platforms with the confidence of someone who has been doing it for over a decade. She has managed brand accounts, built campaigns from scratch, produced and edited promotional content, and maintained websites for businesses that trusted her with their image.

In 2026 she earned her Technologist degree in Visual Graphic Media Development (SENA, Colombia), and is currently completing her English certification at ILAC in Montreal — a reflection of her ongoing commitment to professional growth.

What sets her apart:

Multicultural Vision

Latin American creative sensibility meets Canadian market thinking.

Strategic Thinking

Doesn't just design — considers audience, conversion, and business impact.

Trilingual Reach

Native Spanish, certified English (ILAC), and working knowledge of French.

Remote-Ready

Reliable, deadline-driven, cross-industry experience from music to health.

02 — Services

What I Do

Comprehensive digital and graphic solutions crafted with focus on aesthetics, consistency, and clear commercial results.

🎨

Graphic Design

Logos, brand identities, print materials, advertising banners, social media graphics, and more — designed with your audience in mind.

Branding • Identity • Print
📱

Social Media Management

Content strategy, post design, scheduling, community management, and performance reporting for Facebook, Instagram, and more.

Instagram • Strategy • Content
🎬

Multimedia Production

Photo editing, promotional video creation, and audiovisual content optimized for digital platforms and social campaigns.

Reels • Premiere • Video
🌐

Web Design & Maintenance

Clean, functional website design and ongoing maintenance. I use tools like WordPress, Dreamweaver, and clean responsive HTML/CSS.

WordPress • UI/UX • Maintenance
📊

Digital Marketing

Google Ads, Meta Ads, campaign planning, conversion tracking, and content strategy aligned with your business goals.

Google Ads • Meta • Analytics
⚡

Ready for Canada & Remote

Looking for a committed freelance designer or a reliable team member in Montreal? Let's discuss your next project.

Start a Conversation
03 — Selected Works

Featured Portfolio

Vet-Análisis Identity
View Case Study
Vet-Análisis • Healthcare 2023 – 2026

Clinical Branding & Digital Growth System

Complete visual identity, campaign graphics, promotional videos, and website maintenance.

Social Media Strategy
View Case Study
Libres del Mundo • E-commerce 2016 – 2022

Omnichannel Social Media & Creative Direction

Visual branding, performance ads, video production, and social-first customer acquisition.

Music Portal & Online Media
View Case Study
Discos Fuentes • Music Online Radio

Audiovisual Media & Digital Network Platform

Digital media syndication, cover design, online radio streaming and catalog artwork.

Editorial Web Design
View Case Study
Boutique Hospitality • Montreal Web Concept

Minimalist Responsive Web Experience

Fluid typography, modern grid system, and performance-first responsive design.

Brand Guidelines
View Case Study
Corporate Identity • Tech Guidelines

Comprehensive Brand Guidelines & Assets

Color systems, typographic hierarchy, iconography, and multi-channel asset kits.

Meta Ads & Growth
View Case Study
Multi-Sector Ads • Meta & Google Growth

Paid Media & High-Conversion Creative Banners

Conversion-oriented design that captures attention and drives tangible click-through rates.

04 — Journey

Professional Experience

Jul 2023 – Present • Remote

Graphic Designer & Community Manager

Vet-Análisis

Graphic pieces for campaigns, social media management (Facebook & Instagram), digital marketing strategy, website design and maintenance, promotional video production.

2016 – 2022 • Argentina

Graphic Designer & Social Media Coordinator

Libres del Mundo

Brand identity creation, audiovisual production, multi-channel social media strategy, and online sales coordination.

2013 – 2016 • Argentina

Booking Agent / Call Center Coordinator

Avis Budget Group

Client service, reservation operations management, team coordination and problem-solving under fast-paced demand.

2009 – 2010 • Colombia

Online Radio Coordinator

Discos Fuentes

Audiovisual content production, online media distribution, and digital network management for an iconic Latin record label.

05 — Credentials

Education & Certifications

Visual Graphic Media Development
2023–2026
Technologist Degree • SENA, Colombia
English Certification (ILAC)
In Progress
ILAC • Montreal, Canada (2025–2026)
Professional Design Course
2015
Diseño DaVinci • Buenos Aires, Argentina
Community Manager Certification
2014
Cámara Argentina de Comercio (CAC)
Music Computer Technology
2006–2010
Instituto Tecnológico Metropolitano • Colombia

Tools & Core Skills

Design & Video
Photoshop Illustrator Premiere Pro Canva Pro InDesign
Web & Platforms
WordPress HTML5 & CSS3 Dreamweaver CMS Management
Marketing & Social Media
Meta Ads (FB/IG) Google Ads AdSense Community Growth
Languages
Spanish (Native) English (Professional — ILAC) French (Foundational)
06 — Collaboration

Let's Work Together

Whether you need a freelance designer for a one-time project or a full-time team member in Canada, I'd love to hear from you. Let's create something great together.

Location
Pierrefonds, Montreal, QC, Canada
Phone / WhatsApp
+1 (514) 619-6994
© 2026 Sofía López Sotomayor. Designed with editorial precision.

Send a direct message

I will get back to you within 24 hours.